Diet alternatively marketed as sugar-free, zero-calorie or low-calorie drinks or light drinks are sugar-free, artificially sweetened versions of carbonated beverages with virtually no calories. They are generally marketed toward health-conscious people, diabetics, athletes, and other people who want to lose weight, improve physical fitness, or reduce their sugar intake. Though artificial sweeteners had been known since the discovery of saccharin in ,  the diet beverage era began in earnest with the development of No-Cal ginger ale in Hyman and Morris Kirsch of Kirsch Beverages Brooklyn, New York formulated No-Cal for diabetic and otherwise sugar-restricted hospital patients, using cyclamate calcium to replace the sugar. Recognizing Americans’ growing desire for weight loss, Kirsch began marketing No-Cal to the general public, particularly to women. By , the drink had become popular in New York City and the surrounding region.
This awareness, fueled by mounting flavor a big head start. Diet soda is defined in US law as a food of minimal nutritional value. Diet Coke with a Cherry. The following yearDr white people consumed diet drinks compared with non-Hispanic black and Hispanic people.
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